"We, the people of Nickelodeon" : theorizing empowerment and consumer citizenship
The success story : Nickelodeon and the cable industry
The Nickelodeon brand : buying and selling the audience
Girls rule! : gender, feminism, and Nickelodeon
Consuming race on Nickelodeon
Is Nick for kids? : irony, camp, and animation in the Nickelodeon brand
Conclusion : kids rule : the Nickelodeon universe.
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Kids rule! : Nickelodeon and consumer citizenship by Sarah Banet-Weiser. ISBN 9780822339939. Published by Duke University Press in 2007. Publication and catalogue information, links to buy online and reader comments.
