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Entrepreneurship

Robert D. Hisrich

Publication Data

Contents

The entrepreneurial perspective
The nature and importance of entrepreneurs
The entrepreneur and intrapreneurial mind
The individual entrepreneur
International entrepreneurship opportunities
Creating and starting the venture
Creativity and the business idea
Legal issues for the entrepreneur
The business plan: creating and starting the venture
The marketing plan
The organizational plan
The financial plan
Financing the new venture
Sources of capital
Informal risk capital and venture capital
Managing, growing, and ending the new venture
Entrepreneurial strategy: Generating and exploiting new entries
Strategies for growth and managing the implications of growth
Accessing resources for growth from external sources
Going public
Ending the venture.

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Entrepreneurship by Robert D. Hisrich. ISBN 9780073210568. Published by McGraw-Hill/Irwin in 2008. Publication and catalogue information, links to buy online and reader comments.

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