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Made to stick : why some ideas take hold and others come unstuck
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Made to stick : why some ideas take hold and others come unstuck

Chip Heath

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Originally published: London : Random House, 2007.

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Made to stick : why some ideas take hold and others come unstuck by Chip Heath. ISBN 9780099505693. Published by Arrow Books in 2008. Publication and catalogue information, links to buy online and reader comments.

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