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Public relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Verčič, and Dejan Verčič
Public relations methodology : should we bother (if it exists)? / Manfred Rühl
The nature of scholarly endeavors in public relations / Alenka Jelen
Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis
Conceptualizing quantitative research in public relations / James E. Grunig
Using qualitative research to become the "thinking heart" of organizations / Larissa A. Grunig
The corporate communications scorecard : a framework for managing and evaluating communication strategies / Ansgar Zerfass
Public relations is what public relations does : conclusions from a long-term project on professional public relations modeling and evaluation / Barbara Baerns
The evaluation of government campaigns in the Netherlands / Wim van der Noort
The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi
Organization-stakeholder relationships, crisis responsibilities, and crisis-response strategies / Iris Wong and Chung-ju Flora Hung
The case study as an evaluation tool for public relations / Mafalda Eiró-Gomes and João Duarte
Public relations research and evaluation in Africa / Ronél Rensburg
Adapting communication satisfaction and relationship scales to a third-world country / Tanya Le Roux
Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel de Bussy
Introducing the Institute for Public Relations : dedicated to the science beneath the art / Frank E. Ovaitt, Jr.
Introducing the Chartered Institute of Public Relations Initiative : moving on from talking about evaluation to incorporating it into better management of the practice / Anne Gregory and Jon White.
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Public relations metrics : research and evaluation. ISBN 9781410616791. Published by Routledge in 2008. Publication and catalogue information, links to buy online and reader comments.