Marketing communications in tourism and hospitality : concepts, strategies and cases :: Scott McCabe :: ISBN 9780750682770 :: Butterworth-Heinemann 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing communications in tourism and hospitality : concepts, strategies and cases
Author Scott McCabe
Publisher Butterworth-Heinemann
Publication date 2009
Publication location Amsterdam
Language English

Topics

Tourism :: Marketing
Hospitality industry :: Marketing
Communication in marketing
Tourism :: Marketing :: Case studies
Hospitality industry :: Marketing :: Case studies
014277326

Catalogue Data

OBNB ID GBA903389
ISBN 10 0750682779
ISBN 13 9780750682770
Type BibliographicResource, Book
Dewey Classification 338.47910688

ISBD

P1053 xx, 300 p.
P1042 Includes bibliographical references and index.

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Marketing communications in tourism and hospitality : concepts, strategies and cases by Scott McCabe. ISBN 9780750682770. Published by Butterworth-Heinemann in 2009. Publication and catalogue information, links to buy online and reader comments.