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Testing 1-2-3 : experimental design with applications in marketing and service operations
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Testing 1-2-3 : experimental design with applications in marketing and service operations

Johannes Ledolter

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Contents

A review of basic statistical concepts
Testing differences among several means : completely randomized and randomized complete block experiments
Two-level factorial experiments
Two-level fractional factorial designs
Plackett-Burman designs
Experiments with factors at three or more levels
Nonorthogonal designs and computer software for design construction and data analysis.

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Testing 1-2-3 : experimental design with applications in marketing and service operations by Johannes Ledolter. ISBN 9780804756129. Published by Stanford Business Books in 2007. Publication and catalogue information, links to buy online and reader comments.

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