Finding the right business opportunity. Product or service; classic ways into business; employing other people's ideas; buying a business
Picking the right business for you. Do you have what it takes? Is the business right for you?
Researching the market. Understanding customers; segmenting markets; analysing competitors; carrying out diy research
Business ownership and title issues. Deciding on ownership; naming your venture; intellectual property matters
Operating from home. Sizing up your space needs; checking out the rules; equipping for work; finding suppliers; insuring essentials; planning your daily life
Keeping the communication lines open. Telephone systems; mailroom matters; computers: the vital tool; security and back-up systems
Bringing your product to market. Deciding on your product or service range; promotion and advertising; pricing; distribution and selling; marketing legals
Building and using your website. Website basics; getting seen; designing your website
Doing the numbers. Keeping the books; the business accounting reports; understanding the numbers; computing taxes
Raising the money. Estimating financing needs; using your own resources; borrowing money; getting an investor; free money
Preparing a business plan. Why you need a business plan; contents of the plan; tips on communicating the plan
Taking on employees. Recruitment and selection; managing employees; legal issues in employing people
Growing profitably. Optimizing resources; improving profit margins; bumping up sales
Starting up overseas. Choosing a business-friendly country; researching international markets; money matters.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Starting a business from home : choosing a business, getting online, reaching your market and making a profit by Colin Barrow. ISBN 9780749451943. Published by Kogan Page in 2008. Publication and catalogue information, links to buy online and reader comments.
