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Becoming a public relations writer : a writing process workbook for the profession
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Becoming a public relations writer : a writing process workbook for the profession

Ronald D. Smith

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Contents

Writing and what it means to you
Effective writing
Persuasive communication
The writing process
News and the public relations writer
News releases
Working with the media
Broadcast media
Organizational features
Advocacy and opinion
Fliers, brochures, and web sites
Newsletters and corporate reports
Direct mail appeals
Public relations advertising
Speeches and interviews
Information kits
Writing for news conferences.

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Becoming a public relations writer : a writing process workbook for the profession by Ronald D. Smith. ISBN 9781410617613. Published by Routledge in 2008. Publication and catalogue information, links to buy online and reader comments.

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