The soul of the corporation : how to manage the identity of your company

Publication Data

• Title The soul of the corporation : how to manage the identity of your company
• Author Hamid Bouchikhi
• Contributor John R. Kimberly
• Publisher Wharton School
• Publication date 2008
• Publication location Philadelphia, Pa.
• Language English

Contents

Leadership challenges in the age of identity
The I*Dimension
The bright side of the I*Dimension
The dark side of the I*Dimension
Casualties of the I*Dimension
To blend or not to blend: identity integration in mergers and acquisitions
When should the cord be cut? managing identity in spin-offs
Identity in strategic alliances and joint ventures
Managing the I*Dimension at organizational and brand levels
Masters of the I*Dimension
Diagnosing your firm's identity
Leading in the age of identity
Epilogue.

Topics

• Corporate culture
• Corporate image
• Brand name products :: Management
• 014459172

The soul of the corporation : how to manage the identity of your company by Hamid Bouchikhi. ISBN 9780131857261. Published by Wharton School in 2008. Publication and catalogue information, links to buy online and reader comments.