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Media literacy
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Media literacy

W. James Potter

Publication Data

Contents

Living in the message-saturated world
Media literacy approach
Individual's perspective
Industry perspective on audience
Children as a special audience
Proactive perspective on media effects
Broadening our perspective on media effects
Development of mass media industries
The economic game
The current picture
Mass media content and reality
News
Entertainment
Advertising
Mass media interactive games
Who owns and controls the mass media?
Privacy
Piracy
Violence
Sports
Personal strategy for increasing media literacy
Helping others increase media literacy.

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Catalogue Data

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Media literacy by W. James Potter. ISBN 9781412958752. Published by SAGE in 2008. Publication and catalogue information, links to buy online and reader comments.

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