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How to create brand loyalty among today's consumers : attempting to drive longevity in brand relationships with increasingly fickle consumers

Publication Data

Title How to create brand loyalty among today's consumers : attempting to drive longevity in brand relationships with increasingly fickle consumers
Contributor Datamonitor
Publisher Datamonitor
Publication date 2007
Publication location London
Language English

Descriptive Notes

"Reference Code: BFCM0162."

Topics

Brand loyalty
Advertising :: Brand name products
Consumer behavior

Catalogue Data

OBNB ID GBA948470
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8343

ISBD

P1053 42 leaves

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How to create brand loyalty among today's consumers : attempting to drive longevity in brand relationships with increasingly fickle consumers. Published by Datamonitor in 2007. Publication and catalogue information, links to buy online and reader comments.