Introduction to pricing techniques
Services, booking systems, and consumer value
Overview of pricing techniques
Revenue management and profit maximization
The role played by capacity
YM, consumer welfare, and antitrust
Pricing techniques and the use of computers
The literature and presentation methods
Notation and symbols
Demand and cost
Demand theory and interpretations
Discrete demand functions
Linear demand functions
Constant-elasticity demand functions
Aggregating demand functions
Demand and network effects
Demand for substitutes and complements
Consumer surplus
Cost of production
Exercises
Basic pricing techniques
Single-market pricing
Multiple markets without price discrimination
Multiple markets with price discrimination
Pricing under competition
Commonly practiced pricing methods
Regulated public utility
Exercises
Bundling and tying
Bundling
Tying
Exercises
Multipart tariff
Two-part tariff with one type of consumer
Two-part tariff with multiple consumer types
Menu of two-part tariffs
Multipart tariff
Regulated public utility
Exercises
Peak-load pricing
Seasons, cycles, and service-cost definitions
Seasons: fixed-peak case
Seasons: shifting-peak case
General computer algorithm for two seasons
Multi-season pricing
Season-interdependent demand functions
Regulated public utility
Demand, cost, and the lengths of seasons
Exercises
Advance booking
Two booking periods with two service classes
Multiple periods with two service classes
Multiple booking periods and service classes
Dynamic booking with marginal operating cost
Network-based dynamic advance booking
Fixed class allocations
Nested class allocations
Exercises
Refund strategies
Basic definitions
Consumers, preferences, and seller's profit
Refund policy under an exogenously-given price
Simultaneous price and refund policy decisions
Multiple price and refund packages
Refund policy under moral hazard
Integrating refunds within advance booking
Exercises
Overbooking
Basic definitions
Profit-maximizing overbooking
Overbooking of groups
Exercises
Quality, loyalty, auctions, and advertising
Quality differentiation and classes
Damaged goods
More on pricing under competition
Auctions
Advertising expenditure
Exercises
Tariff-choice biases and warranties
Flat-rate biases
Choice in context and extremeness aversion
Other consumer choice biases
Warranties
Exercises
Instructor and solution manual
To the reader
Manual for chapter 2: demand and cost
Manual for chapter 3: basic pricing techniques
Manual for chapter 4: bundling and tying
Manual for chapter 5: multipart tariff
Manual for chapter 6: peak-load pricing
Manual for chapter 7: advance booking
Manual for chapter 8: refund strategies
Manual for chapter 9: overbooking
Manual for chapter 10: quality, loyalty, auctions, advertising
Manual for chapter 11: tariff-choice biases and warranties
References
Index.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
How to price : a guide to pricing techniques and yield management by Oz Shy. ISBN 9780521715645. Published by Cambridge University Press in 2008. Publication and catalogue information, links to buy online and reader comments.
