Kellogg on advertising & media : the Kellogg School of Management :: ISBN 9780470119860 :: Wiley 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Kellogg on advertising & media : the Kellogg School of Management
Alternative Title Kellogg on advertising and media
Contributors Bobby J. Calder, J.L. Kellogg Graduate School of Management
Publisher Wiley
Publication date 2008
Publication location Hoboken, N.J.
Language English

Topics

Advertising media planning
014507956

Catalogue Data

OBNB ID GBA813227
ISBN 10 0470119861
ISBN 13 9780470119860
Type BibliographicResource, Book
Dewey Classification 659.111

ISBD

P1053 xi, 292 p.
P1042 Includes bibliographical references and index.

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Kellogg on advertising & media : the Kellogg School of Management. ISBN 9780470119860. Published by Wiley in 2008. Publication and catalogue information, links to buy online and reader comments.