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The role of marketing departments in entrepreneurial firms and its impact on market orientation-performance relationship

Omar Merlo

Publication Data

Title The role of marketing departments in entrepreneurial firms and its impact on market orientation-performance relationship
Author Omar Merlo
Contributors S. J. Bell, Judge Business School
Publisher Judge Business School
Publication date 2007
Publication location Cambridge
Language English

Descriptive Notes

Title from PDF title page (viewed on 31 Jan., 2008).

Topics

Marketing
Business enterprises

Catalogue Data

OBNB ID GBA814261
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1042 Includes bibliographical references.

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The role of marketing departments in entrepreneurial firms and its impact on market orientation-performance relationship by Omar Merlo. Published by Judge Business School in 2007. Publication and catalogue information, links to buy online and reader comments.