Title from PDF title page (viewed on 27 Mar., 2008).
Topics
New products :: Management
New products :: Management :: Case studies
Catalogue Data
OBNB ID GBA850295
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.575
ISBD
P1042 Includes bibliographical references.
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Developing parallel routines for radical product innovation by J. R. Bessant. Published by AIM Research in 2004. Publication and catalogue information, links to buy online and reader comments.