Strategy, identity and branding : re-inventing higher education institutions :: Bjørn Stensaker :: ISBN 9780954374228 :: Educational Development Centre, City University 2006 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategy, identity and branding : re-inventing higher education institutions
Author Bjørn Stensaker
Contributors Joëlle Fanghanel, City University
Publisher Educational Development Centre, City University
Publication date 2006
Publication location London
Language English

Descriptive Notes

Title from cover.
"Higher Education Policy Lecture given on 7th December 2005 at City University, London, UK."
At head of title: City University, London.

Topics

Universities and colleges :: Marketing
Universities and colleges :: Planning
Universities and colleges :: Public relations
College publicity
Business names
Corporate image

Catalogue Data

OBNB ID GBA8E0935
ISBN 10 0954374223
ISBN 13 9780954374228
Type BibliographicResource, Book
Dewey Classification 378.107

ISBD

P1053 17 p.
P1042 Includes bibliographical references (p. 14-17).

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Strategy, identity and branding : re-inventing higher education institutions by Bjørn Stensaker. ISBN 9780954374228. Published by Educational Development Centre, City University in 2006. Publication and catalogue information, links to buy online and reader comments.