Creating market insight : how firms create value from market understanding :: Brian D. Smith :: ISBN 9780470986530 :: Wiley 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Creating market insight : how firms create value from market understanding
Author Brian D. Smith
Contributor Paul G. Raspin
Publisher Wiley
Publication date 2008
Publication location Hoboken, N.J.
Language English

Topics

Marketing :: Management
Marketing :: Planning
Problem solving
014519425

Catalogue Data

OBNB ID GBA817734
ISBN 10 0470986530
ISBN 13 9780470986530
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 ix, 318 p.
P1042 Includes bibliographical references (p. [303]-307) and indexes.

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Creating market insight : how firms create value from market understanding by Brian D. Smith. ISBN 9780470986530. Published by Wiley in 2008. Publication and catalogue information, links to buy online and reader comments.