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Ambush marketing : a practical guide to protecting the brand of a sporting event

Phillip Johnson

Publication Data

Title Ambush marketing : a practical guide to protecting the brand of a sporting event
Author Phillip Johnson
Publisher Sweet & Maxwell
Publication date 2008
Publication location London
Language English

Topics

Corporate sponsorship
Sports sponsorship
Marketing :: Management

Catalogue Data

OBNB ID GBB160368
ISBN 10 1847033946
ISBN 13 9781847033949
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xlvii, 243 p.
P1042 Includes bibliographical references and index.

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Ambush marketing : a practical guide to protecting the brand of a sporting event by Phillip Johnson. ISBN 9781847033949. Published by Sweet & Maxwell in 2008. Publication and catalogue information, links to buy online and reader comments.