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The next step in the ethical consumerism revolution : building brand equity by better understanding the savvy ethical consumer

Publication Data

Title The next step in the ethical consumerism revolution : building brand equity by better understanding the savvy ethical consumer
Contributor Datamonitor
Publisher Datamonitor
Publication date 2008
Publication location London
Language English

Descriptive Notes

Reference code: BFCM0233.

Topics

Consumers
Green products
Consumption (Economics)
Market surveys

Catalogue Data

OBNB ID GBA8D2533
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.834

ISBD

P1053 42 p.
P1042 Includes bibliographical references.

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The next step in the ethical consumerism revolution : building brand equity by better understanding the savvy ethical consumer. Published by Datamonitor in 2008. Publication and catalogue information, links to buy online and reader comments.