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Game-changing strategies : how to create new market space in established industries by breaking the rules
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Game-changing strategies : how to create new market space in established industries by breaking the rules

Constantinos Markides

Publication Data

Contents

The innovation is in the business model
Discovering new business models
Creativity is not enough : from discovering to implementing new business models
Using dual business models to compete : is a separate unit necessary?
Separation is not enough : how to achieve ambidexterity
Responding to business-model innovation
When would established firms discover new business models?
Rethinking innovation in the big firm.

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Game-changing strategies : how to create new market space in established industries by breaking the rules by Constantinos Markides. ISBN 9780470276877. Published by Jossey-Bass in 2008. Publication and catalogue information, links to buy online and reader comments.

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