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Collaborating with customers to innovate : conceiving and marketing products in the networking age

Emanuela Prandelli

Publication Data

Title Collaborating with customers to innovate : conceiving and marketing products in the networking age
Author Emanuela Prandelli
Contributors Mohanbir S. Sawhney, Gianmario Verona
Publisher Edward Elgar
Publication date 2008
Publication location Cheltenham
Language English

Topics

New products
014575805

Catalogue Data

OBNB ID GBA852310
ISBN 10 1847203736
ISBN 13 9781847203731
Type BibliographicResource, Book
Dewey Classification 658.575

ISBD

P1053 xii, 161 p.
P1042 Includes bibliographical references (p. 133-154) and index.

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Collaborating with customers to innovate : conceiving and marketing products in the networking age by Emanuela Prandelli. ISBN 9781847203731. Published by Edward Elgar in 2008. Publication and catalogue information, links to buy online and reader comments.