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Strategic marketing : an introduction

Tony Proctor

Publication Data

Title Strategic marketing : an introduction
Author Tony Proctor
Publisher Routledge
Publication date 2008
Publication location London
Language English

Topics

Marketing :: Decision making
014589376

Catalogue Data

OBNB ID GBA856529
ISBN 10 041545817X
ISBN 13 9780415458177
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>2nd 2nd ed.
P1053 xii, 335 p.
P1042 Includes bibliographical references (p. 317-330) and index.

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Strategic marketing : an introduction by Tony Proctor. ISBN 9780415458177. Published by Routledge in 2008. Publication and catalogue information, links to buy online and reader comments.

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