New ventures : the quiet giant
New or acquired ventures : the pathways
Franchising : the hybrid
Successful business plans : the roadmap
Legal forms of ventures : the structure
Market research : the niche
Strategic pricing : the hook
Start-up capital : the injection
Financial statements : the scorecard
Financial analysis : the gauges
Human resources : the people
Growing ventures : the future.
New venture management : the entrepreneur's roadmap by Donald F. Kuratko. ISBN 9780136130321. Published by Pearson Prentice Hall in 2009. Publication and catalogue information, links to buy online and reader comments.