Strategic market creation : a new perspective on marketing and innovation management :: ISBN 9780470694275 :: Wiley 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic market creation : a new perspective on marketing and innovation management
Contributors Karin Tollin, Antonella Carù
Publisher Wiley
Publication date 2008
Publication location Hoboken, N.J.
Language English

Topics

Marketing :: Management
014601521

Catalogue Data

OBNB ID GBA861269
ISBN 10 0470694270
ISBN 13 9780470694275
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xxiv 439 p.
P1042 Includes bibliographical references and index.

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Strategic market creation : a new perspective on marketing and innovation management. ISBN 9780470694275. Published by Wiley in 2008. Publication and catalogue information, links to buy online and reader comments.