Strategic marketing decision-making in Japanese and South Korean companies :: Yang-Im Lee :: ISBN 9781843344698 :: Chandos 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing decision-making in Japanese and South Korean companies
Author Yang-Im Lee
Contributor Peter R. J. Trim
Publisher Chandos
Publication date 2008
Publication location Oxford
Language English

Topics

Marketing :: Japan
Marketing :: Korea (South)
Strategic planning :: Japan
Strategic planning :: Korea (South)
Decision making :: Japan
Decision making :: Korea (South)

Catalogue Data

OBNB ID GBA869703
ISBN 10 1843344696
ISBN 13 9781843344698
Type BibliographicResource, Book
Dewey Classification 658.80095195

ISBD

P1053 xvi, 348 p.
P1042 Includes bibliographical references and index.

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Strategic marketing decision-making in Japanese and South Korean companies by Yang-Im Lee. ISBN 9781843344698. Published by Chandos in 2008. Publication and catalogue information, links to buy online and reader comments.