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Museum marketing and strategy : designing missions, building audiences, generating revenue and resources

Neil G. Kotler

Publication Data

Title Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Author Neil G. Kotler
Contributors Philip Kotler, Wendy I. Kotler
Publisher Jossey-Bass
Publication date 2008
Publication location San Francisco, Calif.
Language English

Topics

Museums :: Planning
Museums :: Marketing
Museum attendance
014627173

Catalogue Data

OBNB ID GBA871105
ISBN 10 0787996912
ISBN 13 9780787996918
Type BibliographicResource, Book
Dewey Classification 069.0684

ISBD

P1008>2nd 2nd ed.
P1053 xxx, 511 p.
P1042 Includes bibliographical references and index.

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Museum marketing and strategy : designing missions, building audiences, generating revenue and resources by Neil G. Kotler. ISBN 9780787996918. Published by Jossey-Bass in 2008. Publication and catalogue information, links to buy online and reader comments.