Development of music marketing on the internet
State of the market
Overall music marketing strategy
Domains and hosts: nuts and bolts
Creating the web site
HTML and scripts
Optimizing and monitoring your web site to increase visitation
Audio and video for your web site
E-commerce: product ordering and fulfillment
Finding your online market
Successful promotion on the web
Social networking sites
Internet obstacles
Mobile media
Mobile music marketing.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Web marketing for the music business by Thomas W. Hutchison. ISBN 9780240810447. Published by Focal in 2008. Publication and catalogue information, links to buy online and reader comments.
