Essentials of global marketing :: Svend Hollensen :: ISBN 9780273717843 :: Financial Times/Prentice Hall 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Essentials of global marketing
Author Svend Hollensen
Publisher Financial Times/Prentice Hall
Publication date 2008
Publication location Harlow
Language English

Descriptive Notes

Shortened version of: Global marketing. 4th ed. 2007.

Topics

Export marketing
014646555

Catalogue Data

OBNB ID GBA877511
ISBN 10 0273717847
ISBN 13 9780273717843
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1053 xxviii, 494 p.
P1042 Includes bibliographical references and index.

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Essentials of global marketing by Svend Hollensen. ISBN 9780273717843. Published by Financial Times/Prentice Hall in 2008. Publication and catalogue information, links to buy online and reader comments.