Advertising 2.0 : social media marketing in a Web 2.0 world :: Tracy L. Tuten :: ISBN 9780313352966 :: Praeger 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Advertising 2.0 : social media marketing in a Web 2.0 world
Author Tracy L. Tuten
Publisher Praeger
Publication date 2008
Publication location Westport, Conn.
Language English

Topics

Internet advertising
Internet marketing
Branding (Marketing)
014646571

Catalogue Data

OBNB ID GBA877527
ISBN 10 0313352968
ISBN 13 9780313352966
Type BibliographicResource, Book
Dewey Classification 659.144

ISBD

P1053 viii, 202 p.
P1042 Includes bibliographical references (p. [187]-198) and index.

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Advertising 2.0 : social media marketing in a Web 2.0 world by Tracy L. Tuten. ISBN 9780313352966. Published by Praeger in 2008. Publication and catalogue information, links to buy online and reader comments.