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Marketing research : an applied orientation

Naresh K. Malhotra

Publication Data

Title Marketing research : an applied orientation
Author Naresh K. Malhotra
Publisher Pearson Prentice-Hall
Publication date 2007
Publication location Upper Saddle River, N.J.
Language English

Topics

014648407

Catalogue Data

OBNB ID GBA951212
ISBN 10 0132086077
ISBN 13 9780132086073
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>5th 5th ed., International ed.
P1053 xxx, 811 p.
P1042 Includes bibliographical references and index.

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Marketing research : an applied orientation by Naresh K. Malhotra. ISBN 9780132086073. Published by Pearson Prentice-Hall in 2007. Publication and catalogue information, links to buy online and reader comments.

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