Africa rising : how 900 million African consumers offer more than you think

Publication Data

• Title Africa rising : how 900 million African consumers offer more than you think
• Author Vijay Mahajan
• Publisher Wharton School Pub.
• Publication date 2009
• Publication location Upper Saddle River, N.J.
• Language English

Contents

Baking bread in Zimbabwe
Africa is richer than you think
The power of Africa two
Harnessing the Hanouti: opportunities in organizing the market
Building Mama Habiba an ice factory: opportunities in infrastructure
Running with the cheetah generation: opportunities in Africa's youth market
Hello to Nollywood: opportunities in media and entertainment
Coming home: opportunities in the African diaspora
Conclusion: Ubuntu market.

Topics

• Investments, Foreign :: Africa
• International business enterprises :: Africa
• Africa :: Commerce
• Africa :: Economic conditions
• Africa

Africa rising : how 900 million African consumers offer more than you think by Vijay Mahajan. ISBN 9780132339421. Published by Wharton School Pub. in 2009. Publication and catalogue information, links to buy online and reader comments.