"Digital culture books"--Ser. t.p.
Introduction: on not taking the hyperlink for granted / Joseph Turow
Structuring a marketplace of attention / James G. Webster
The hyperlink as organizing principle / Alexander Halavais
Hyperlinking and the forces of "massification" / Philip M. Napoli
The hyperlink in newspapers and blogs / Lokman Tsui
The role of expertise in navigating links of influence / Eszter Hargittai
Google, links, and popularity versus authority / Seth Finkelstein
The hyperlinked news organization / Martin Nisenholtz
How hyperlinks ought to change the advertising business / Tom Hespos
Hyperlinks and marketing insight / Stacey Lynn Schulman
Hyperlinking and advertising strategy / Eric Picard
From hyperlinks to hyperties / Marc A. Smith
The morality of links / David Weinberger
Linked geographies: maps as mediators of reality / Stefaan G. Verhulst
Will peasants map? Hyperlinks, map mashups, and the future of information / Jeremy W. Crampton
The social hyperlink / Lada A. Adamic
Are hyperlinks "weak ties"? / Markus Prior
What is the online public sphere good for? / Matthew Hindman.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
The hyperlinked society : questioning connections in the digital age. ISBN 9780472050437. Published by University of Michigan Press in 2008. Publication and catalogue information, links to buy online and reader comments.
