Brands and brand management

Publication Data

• Title Brands and brand management
• Contributor Richard H. Elliott
• Publisher Routledge
• Publication date 2009
• Publication location London
• Volumes 4
• Language English

Contents

v. 1. The evolution of brands : from signals of quality to storehouses of trust
v. 2. Measuring and managing brands
v. 3. Corporate brands and corporate reputation
v. 4. Cross-cultural and critical perspectives on brands.

Topics

• Brand name products :: Management
• Product management
• Corporate image
• Corporations :: Public relations

Brands and brand management. ISBN 9780415433280. Published by Routledge in 2009. Publication and catalogue information, links to buy online and reader comments.