Why you need to be on the brandwagon : a brief (we promise) history of brands and why they're so valuable
So what is a brand?
What is brand strategy?
The house that brand built : positioning and brand architecture
Apples, oranges, blackberries and other fruit : how to create a great brand identity
It's the experience, stupid!
Too many opinions and not enough cheese sandwiches : a bit about research
Call in the lawyers
Bow ties, ponytails and lunch at the Ivy : how to manage your agencies
Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age
How to measure brand performance
When to mess with your logo : drastic measures
The most important lesson in brand building
Epilogue: all the top tips in one place (go here first if you can't be bothered to read the book)
The lexicon of brand
Classes of the trade marks register
Research jargon you should know so you don't feel intimidated
Vague but clever things to say about brands
Books on branding we like
How to make a great cup of tea
Good recipes.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Don't mess with the logo : the straight talker's bible of branding by Jon Edge. ISBN 9780273714200. Published by Financial Times Prentice Hall in 2009. Publication and catalogue information, links to buy online and reader comments.
