Basic marketing research : a decision-making approach :: Naresh K. Malhotra :: ISBN 9780135024140 :: Prentice Hall 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Basic marketing research : a decision-making approach
Author Naresh K. Malhotra
Contributor Mark Peterson
Publisher Prentice Hall
Publication date 2009
Publication location Upper Saddle River, NJ
Language English

Descriptive Notes

Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2006.
"Pearson International edition"--Cover.

Topics

014685260

Catalogue Data

OBNB ID GBA895698
ISBN 10 0135024145
ISBN 13 9780135024140
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>3rd 3rd ed.
P1053 671 p.
P1042 Includes bibliographical references and index.

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Basic marketing research : a decision-making approach by Naresh K. Malhotra. ISBN 9780135024140. Published by Prentice Hall in 2009. Publication and catalogue information, links to buy online and reader comments.