The practice of market research : an introduction :: Yvonne McGivern :: ISBN 9780273717072 :: Financial Times Prentice Hall 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title The practice of market research : an introduction
Author Yvonne McGivern
Publisher Financial Times Prentice Hall
Publication date 2009
Publication location Harlow
Language English

Topics

Marketing research :: Methodology
014685393

Catalogue Data

OBNB ID GBA895831
ISBN 10 0273717073
ISBN 13 9780273717072
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>3rd 3rd ed.
P1053 xxx, 548 p.
P1042 Includes bibliographical references (p. [529]-536) and index.

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The practice of market research : an introduction by Yvonne McGivern. ISBN 9780273717072. Published by Financial Times Prentice Hall in 2009. Publication and catalogue information, links to buy online and reader comments.