Prev. ed. published under title: Introduction to e-commerce.
Overview of electronic commerce
E-marketplaces : structures and mechanisms
Retailing in electronic commerce : products and services
Online consumer behavior, market research, and advertisement
B2B e-commerce
E-supply chains, collaborative commerce, and corporate portals
Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce
Social networks and industry disruptors in the Web 2.0 environment
Mobile computing and commerce
E-commerce security
Electronic payment systems, order fulfillment, and other services
E-commerce strategy, justification, and global implementation.
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Introduction to electronic commerce by Efraim Turban. ISBN 9780136033240. Published by Prentice Hall in 2009. Publication and catalogue information, links to buy online and reader comments.
