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The global public relations handbook : theory, research, and practice
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The global public relations handbook : theory, research, and practice

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Contents

Americas. Public relations in the United States : a generation of maturation / Larissa A. Grunig, James E. Grunig
Different country, a different public relations : Canadian PR in the North American context / Fraser Likely
Public relations industry in Mexico : from amateurship to the construction of a discipline / Marí́a Antonieta ...[et al.]
Overview of public relations in South America / Maria Aparecida Ferrari
Public relations in Brazil : practices and education in a South American context / Juan-Carlos Molleda, Andréia Athaydes, Vivian Hirsch
Public relations in Chile : searching for identity amid imported models / Maria Aparecida Ferrari
International public relations : key dimensions and actors. Transnational public relations by foreign governments / Michael Kunczik
Public relations of movers and shakers : transnational corporations / Dejan Vercic
Nongovernmental organizations and international public relations / Ana Tkalac, Jurica Pavicic
Public relations, public diplomacy, and strategic communication : an international model of conceptual convergence / Mark A. Van Dyke, Dejan Vercic
Managing sustainable development in sub-Saharan Africa : a communication ethic for the global corporation / Cornelius B. Pratt
How to manage your global reputation : the public relations agency / Michael Morley
Public information in the UNESCO : toward a strategic role / Vincent Defourny
United Nations department of public information : intractable dilemmas and fundamental contradictions / Seth A. Center
Epilogue. Missing link : multiculturalism and public relations education / Krishnamurthy Sriramesh.

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The global public relations handbook : theory, research, and practice. ISBN 9780203889374. Published by Routledge in 2009. Publication and catalogue information, links to buy online and reader comments.

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