Connective branding : building brand equity in a demanding world :: Claudia Fisher-Buttinger :: ISBN 9780470512401 :: Wiley 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Connective branding : building brand equity in a demanding world
Author Claudia Fisher-Buttinger
Contributor Christine Vallaster
Publisher Wiley
Publication date 2008
Publication location Hoboken, N.J.
Language English

Market forces
Emerging strategies to address market forces
Brand framework for building synchronised brands
Practical applications : brand engagement
Practical applications : the process of aligning brand promise and experience.

Topics

Brand name products :: Management
Brand name products :: Valuation :: Management
Branding (Marketing)
014702158

Catalogue Data

OBNB ID GBA8A3019
ISBN 10 0470512407
ISBN 13 9780470512401
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xxi, 358 p.
P1042 Includes bibliographical references and index.

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Connective branding : building brand equity in a demanding world by Claudia Fisher-Buttinger. ISBN 9780470512401. Published by Wiley in 2008. Publication and catalogue information, links to buy online and reader comments.

Connective branding : building brand equity in a demanding world

Claudia Fisher-Buttinger

Publication Data

Contents

Topics

Catalogue Data

ISBD

Buy a copy