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Brand immortality : how brands can live long and prosper

Hamish Pringle

Publication Data

Title Brand immortality : how brands can live long and prosper
Author Hamish Pringle
Contributor Peter Field
Publisher Kogan Page
Publication date 2008
Publication location London
Language English

Topics

Brand name products
014708225

Catalogue Data

OBNB ID GBA8A5559
ISBN 10 0749449284
ISBN 13 9780749449285
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xi, 320 p.
P1042 Includes bibliographical references (p. [304]-310) and index.

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Brand immortality : how brands can live long and prosper by Hamish Pringle. ISBN 9780749449285. Published by Kogan Page in 2008. Publication and catalogue information, links to buy online and reader comments.

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