Services marketing : text and cases :: Steve Baron :: ISBN 9780230520936 :: Palgrave Macmillan 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Services marketing : text and cases
Author Steve Baron
Contributors Kim Harris, Toni Hilton
Publisher Palgrave Macmillan
Publication date 2009
Publication location Basingstoke
Language English

Descriptive Notes

Previous ed.: published as by Steve Baron and Kim Harris. Basingstoke: Palgrave, 2003.

Topics

Service industries :: Marketing
014753891

Catalogue Data

OBNB ID GBA8A9118
ISBN 10 0230520936
ISBN 13 9780230520936
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>3rd 3rd ed.
P1053 xvii, 358 p.
P1042 Includes bibliographical references and index.

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Services marketing : text and cases by Steve Baron. ISBN 9780230520936. Published by Palgrave Macmillan in 2009. Publication and catalogue information, links to buy online and reader comments.