Marketing research

Publication Data

• Title Marketing research
• Contributors David F. Birks, Tim Macer
• Publisher Routledge
• Publication date 2008
• Publication location London
• Volumes 4
• Language English

Contents

v. 1. The nature and scope of marketing research
v. 2. Qualitative marketing research: approaches, techniques and analysis
v. 3. Developmental challenges in marketing research
v. 4. Quantitative marketing techniques and analyses.

Topics

• Marketing research
• Marketing research :: Methodology

Marketing research. ISBN 9780415449168. Published by Routledge in 2008. Publication and catalogue information, links to buy online and reader comments.