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Managing market relationships : methodological and empirical insights

Adam Lindgreen

Publication Data

Title Managing market relationships : methodological and empirical insights
Author Adam Lindgreen
Publisher Gower
Publication date 2008
Publication location Farnham
Language English

Topics

Relationship marketing
014765683

Catalogue Data

OBNB ID GBA8B4381
ISBN 10 0566088835
ISBN 13 9780566088834
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xvi, 223 p.
P1042 Includes bibliographical references and index.

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Managing market relationships : methodological and empirical insights by Adam Lindgreen. ISBN 9780566088834. Published by Gower in 2008. Publication and catalogue information, links to buy online and reader comments.

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