Includes index.
The guerrilla marketing mindset
The purpose of your marketing
Competition and research
Target market
Positioning
Niche marketing
Marketing plan and strategy
Competitive advantages and benefits
Identity and branding
Marketing communication and creative planning
Advertising and media plan
Business networking
Strategic alliances and fusion marketing
Direct selling
Telephone selling and marketing
Printed collateral, brochures, and sales sheets
Direct mail
Radio/television/cable TV
Marketing hooks
Public relations
Marketing calendar
Other marketing: speaking, coupons, and contests
Online marketing, part I
Online marketing, part II
Online marketing, part III
Trade shows and expos
Newsletters
Marketing budgets
Plan execution and implementation
Expansion/new markets/new income streams/new products
New plan : the next 30 days and beyond
Referral strategies.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Guerrilla marketing in 30 days by Jay Conrad Levinson. ISBN 9781599182667. Published by Entrepreneur in 2009. Publication and catalogue information, links to buy online and reader comments.
