The three challenges of business innovation
Creating advantage in the minds of many
Chartering innovation within the organisation
Selecting, preparing and supporting the right team
Co-creating the innovation with customers
Changing the organisation to deliver the innovation
Building the market for the innovation
Putting it all together.
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The innovation manual : integrated strategies and practical tools for bridging value innovations to the market by David Midgley. ISBN 9780470724538. Published by Wiley in 2009. Publication and catalogue information, links to buy online and reader comments.
