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The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI

Leslie H. Moeller

Publication Data

Title The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI
Author Leslie H. Moeller
Contributors Edward C. Landry, Theodore B. Kinni
Publisher McGraw-Hill Professional
Publication date 2009
Publication location Maidenhead
Language English

Topics

Marketing :: Management
Communication in marketing
Rate of return
014793652

Catalogue Data

OBNB ID GBA8C5769
ISBN 10 0071615059
ISBN 13 9780071615051
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 vii, 232 p.
P1042 Includes bibliographical references (p. 214-219) and index.

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The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI by Leslie H. Moeller. ISBN 9780071615051. Published by McGraw-Hill Professional in 2009. Publication and catalogue information, links to buy online and reader comments.