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Phase one: formative research
Step 1, analyzing the situation
Step 2, analyzing the organization
Step 3, analyzing the publics
Phase two: strategy
Step 4, establishing goals and objectives
Step 5, formulating action and response strategies
Step 6, developing the message strategy
Phase three: tactics
Step 7, selecting communication tactics
Step 8, implementing the strategic plan
Phase four: evaluative research
Step 9, evaluating the strategic plan
Appendices.
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Strategic planning for public relations by Ronald D. Smith. ISBN 9780203891186. Published by Routledge in 2009. Publication and catalogue information, links to buy online and reader comments.