The nature of business and management research and structure of this book
Formulating and clarifying the research topic
Critically reviewing the literature
Understanding research philosophies and approaches
Formulating the research design
Negotiating access and research ethics
Selecting samples
Using secondary data
Collecting primary data through observation
Collecting primary data using semi-structured, in-depth and group interviews
Collecting primary data using questionnaires
Analysing quantitative data
Analysing qualitative data
Writing and presenting your project report.
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Research methods for business students by Mark Saunders. ISBN 9780273716860. Published by Financial Times Prentice Hall in 2009. Publication and catalogue information, links to buy online and reader comments.
