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Interpretation in social life, social science, and marketing
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Interpretation in social life, social science, and marketing

John O'Shaughnessy

Publication Data

Contents

Interpretation and methodology
Interpretation and perspectivism
The interpretive stance in the study of human behavior
Interpretation and concepts
Interpretation of effects (causes)
Interpretation of a problematic situation (abduction)
Interpretation of words, symbols and behavior (text hermeneutics)
Artifact interpretation.

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Interpretation in social life, social science, and marketing by John O'Shaughnessy. ISBN 9780203871010. Published by Routledge in 2009. Publication and catalogue information, links to buy online and reader comments.

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