Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage

Publication Data

• Title Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage
• Author Anil K. Gupta
• Contributor Haiyan Wang
• Publisher Jossey-Bass
• Publication date 2009
• Publication location San Francisco, Calif.
• Language English

Contents

China and India : four stories rolled into one
Think China and India, not China or India
Megamarkets and microcustomers : fighting for local market dominance
Leveraging China and India for global advantage
Competing with dragons and tigers on the global stage
The war for talent : dealing with scarcity in the midst of plenty
Global enterprise 2020.

Topics

• Marketing :: China
• Marketing :: India
• 014799622

Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage by Anil K. Gupta. ISBN 9780470284247. Published by Jossey-Bass in 2009. Publication and catalogue information, links to buy online and reader comments.